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Mastering the A 698407 Building article Sponsored Links
Mastering the Art of List Building
Building a contact list of high quality and high "Return on Investment" leads is a true art form that can take years to master.
By Corinne Elletson
Category: Building
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Building a contact list of high quality and high "Return on Investment" leads is a true art form that can take years to master. Any network marketer can go to an online store and purchase thousands of leads to put into their contact list. They cross their fingers, hoping that the email addresses are valid and that they reply to the opt-in email sent to them. The return on investment (ROI) on these types of leads range from 1% to 15%, and a15% ROI on building a contact list this way is rare. Most new network marketers make and waist valuable marketing dollars on this common mistake.
The true art of quality lead capture requires the prospect to be presented with a form and that the prospect takes action and fills out the form, directly requesting information from you. Right away, that prospect becomes an opted in lead, is no longer considered a "cold call" prospect and has already taken an active interest in your products, service or opportunity.
The true art of lead capture takes place on the capture page and on the form. You must be careful to ask the right questions, not ask too many questions and give a good reason for the prospect the answer the questions honestly. Each of your web pages should have capture page that is easily found and clearly defined. The copy for your web pages need to have a clear and motivational call to action. This call to action will drive the prospects to fill out your capture form. This call to action can take the form of a free gift incentive, such as an ebook download, or an emotional call to action. Emotional calls to action are harder to acheive, and while they may connect with one audience viewing your website you may end up loosing the intereste of another viewer. If you are able to creativly create a generic emotional call to action that can appeal to almost anyone and still appear to connect only to the viewer, you will be well ahead of other capture pages out there. This takes time, experience and experimentation.
Remember, the Sixteinth Chaple was not built in a day!
The second ingredient in being a true List Building Master is in the follow-up. Once they have filled out the form, you should have a system in place that can immediately follow up with them through autoresponders and that will notify you of their interest. You need to be able to take action with them as soon as possible, so this automated follow up and immediate notification is very important. With out follow up action, you can and will loose a prospect's interest. Prospects are constant movers and may fill out five or more inquiry forms a day! You need to make sure they remember you, that they no longer have a reason to fill out other people's forms and that they feel you will be the answer they are looking for. Prospects fill out capture forms because they have a need. Once you can define what that need is and give them a solution, you can truly call yourself a Master List Builder!
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Corinne Elletson
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