“Street Art” or “Urban Art” is a popular way for artists to express themselves in cities around the world. “Street Art” is art created in public places, artists will use buildings, walk ways and the city streets as their canvas. Typical Street Art forms include Chalk Art, Stencil Art, Graffiti, Paste-ups and Sticker Art. In some cities “Street Art” is celebrated (e.g. in Australia: Hosier Lane, Melbourne; Mays Lane, Sydney) while in other places it is treated as an illegal art form punishable by fines and in some cases jail terms.
“Urban Art” is art that relates to the city and city life. It encompasses “Street Art” and also includes: Fashion or Wearable Art, Paintings, Cartoons, Illustrations, Sculpture, Body Art, Music, Spoken Word, Poetry, Movement and more. You can find “Urban Art” in the streets, parks, galleries, office spaces; it can even be the way people speak and dress.
“Urban Art” has a real cool factor, with images of outstanding works being spread far & wide on the internet. While “Urban Art” may be temporary on the streets or at an event, images will live on, and in some cases will travel around the world.
The first step is to choose the particular form of “Urban Art” that you’d like to add to your event or marketing activity and we’ll work out how to incorporate and promote your brand. We can produce art on the city streets or in private venues, in minutes or in hours, we can conduct art classes for team-building activities and also develop artworks to be used for marketing purposes, e.g. merchandise or client gifts. Zest can provide you with a complete turnkey solution or we can integrate our skills into your existing plans. Currently our most popular forms of “Urban Art” include: 3D Chalk Art, Speed Painting, Graffiti and Body Painting.
Author: Andi Mether, is the founder & creator of Chalk Urban Art Festival. In 2008 she was presented with the Sydney Harbour Week Artist Award for the Urban Art festival. She is an exhibition designer with a B.A. in Design, specialising in Exhibition & Display Visit http://www.zestevents.com.au for more information.